Lead Outreach
SMS / text responses to leads. ChiroAds + NEPQ frameworks applied.
Rule: Acknowledge + End with a question. Goal = get on the phone.
Phone Consultation
NEPQ 8-phase guidance. You're qualifying, not selling.
Gatekeeper mindset: reflect their words, earn the next question.
Objection Handling
Never argue. Acknowledge β Isolate β Question β Redirect.
Principle: Understand the objection before you answer it.
Report of Findings Prep
Clarity β Meaning β Hope β Next Step. Slow down. Let the data do the work.
Never skip Clarify. Never promise outcomes. Earn the transformation language.
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